Name recognition refers to the ability of a person, place or thing to be identified and remembered due to its familiarity. In other words, it is how well-known someone or something is based on their name alone. This can be important in various fields such as politics, entertainment, business, etc., where having a strong reputation and being easily recognizable by the public can greatly influence success. For example, when people hear the name "Bill Gates," they likely associate it with Microsoft Corporation and its founder, who is widely recognized for his contributions to technology and philanthropy.